More on the Strikeforce: Fedor vs. Rogers Ratings
by Zak Woods on Nov 17, 2009 10:47 AM EST
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Dave Meltzer adds some more perspective to Strikeforce: Emelianenko vs. Rogers ratings (via MMA Payout).
As far as match-by-match ratings, Werdum vs. Silva gained 113,000 viewers and did a 2.15. Mousasi vs. Sokoudjou gained 178,000 viewers and did a 2.25. Jake Shields vs. Jason Miller gained 504,000 viewers and did a 2.63 rating. However, it peaked during the third round and lost 79,000 viewers in the fourth and fifth round.
The Emelianenko vs. Brett Rogers fight gained 1,493,000 viewers from the prior quarter, the second largest audience gain for any live fight in the short history of the sport on U.S. television. The record setting gain for a fight was 1,643,000 for the Gina Carano vs. Kelly Kobold fight on October 4, 2008 when Elite XC was on CBS.
The increase in ratings throughout the night is very good news for CBS and Strikeforce. What is even better news is that the broadcast picked up approximately 1.5 million viewers for Fedor vs. Rogers. Hopefully CBS sees this as proof that a stronger promotional push for the entire fight card will generate larger ratings throughout the entire night.
The flip side is that CBS continues to half-ass it on the promotional side thinking that they can do equal ratings on the cheap.
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What about the regular news cast?
They ran-over that timeslot and would’ve gotten all the nightly news regulars to to see it instead. Has the regular viewership be factored out of that number or is it being included as a victory of Fedor’s Drawing Power?
It doesn’t change how many people saw Fedor, just how many he actually drew.
by asa on Nov 17, 2009 11:48 AM EST reply actions 0 recs
local nightly news affiliates don’t generate a 1.5 million jump in ratings. Also Meltzer’s report shows that the jump was in MMA’s demographics
watchkalibrun.com
by Zak Woods on Nov 17, 2009 11:52 AM EST up reply actions 0 recs
besides, if the boost came form ppl wanting to see the local news they would have most likely switched to NBC or ABC once they realized there was a fight on CBS
watchkalibrun.com
by Zak Woods on Nov 17, 2009 12:30 PM EST up reply actions 0 recs
Not if they were willing to give it a shot
Which is also awesome. But the demo info is all I needed, thanks man.
by asa on Nov 18, 2009 6:37 AM EST up reply actions 0 recs
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