Early Report on the Ratings for Strikeforce: Fedor vs. Rogers
The early reports are in regarding the ratings for CBS' Saturday Night Fights.
Strikeforce: Emelianenko vs. Rogers did nowhere near the numbers that Kimbo Slice, Gina Carano and EliteXC did but they did score well with the male 18-34 demographic, which is the whole reason why CBS is trying out MMA on primetime.
TV by the Numbers breaks down the results,
But the fight was more interesting than the ratings which were not through the roof (though on par with previous MMA bouts that CBS has aired, like the one with Kimbo-Slice), keeping in mind that the post 11pm portion I haven't seen yet will be higher, from 9p-11pm it averaged 3.79 million and a 1.7/6 rating share with adults 18-49. It did win the 10pm-11pm hour with adults 18-49 and had better results with men 18-34 where it won every half hour. Here are the ratings notes via CBS:
Currently we don't have the number for the Fedor-Rogers fight as it took place after 11:00pm ET. These numbers will be critical in examining the success of Strikeforce and CBS' promotional efforts as well as the the success of the whole event.
[Update: Note by Zak Woods, 11/10/09 2:55 PM EST ]
Fedor vs. Rogers drew 5.46 million viewers, raising the overall rating for the entire Strikeforce card to 4.042 million viewers.
Once again TV by the Numbers breaks down the hour-by-hour ratings,
9:00 p.m. - Viewers: 3.50 million (#4), A18-49: 1.5/ 5 (#3)
9:30 p.m. - Viewers: 3.53 million (#4), A18-49: 1.6/ 5 (#2)
10:00 p.m. - Viewers: 4.12 million (#3), A18-49: 1.9/ 6 (#1)
10:30 p.m. - Viewers: 4.01 million (#3), A18-49: 1.8/ 6 (#1)
Press Release after the jump.
SBN coverage of Strikeforce: Emelianenko vs. Rogers
Fast NTI's for Saturday, November 7th:
CBS's SATURDAY NIGHT FIGHTS aired 9:00-11:24PM. Fast NTI ratings are only available 9:00-11:00PM so CBS's ratings will change when released Tuesday morning.
ABC (split national college football) had live event programming Saturday night. CBS and ABC ratings and all time period rankings are tentative and subject to change.
CBS SATURDAY NIGHT FIGHTS (S) was first in adults 18-49 (1.7/05), adults 18-34 (1.7/06), men 25-54 (2.4/07), men 18-49 (2.3/07), men 18-34 (2.2/08), tied for first in adults 25-54 (1.7/05 with both NBC and ABC) and third in both households (2.3/04) and viewers (3.79m).
Compared to the 9:00-11:00PM season-to-date averages (CRIMETIME SATURDAY and 48 HOURS MYSTERY), CBS SATURDAY NIGHT FIGHTS was up +31% in adults 18-49 (from 1.3/04), +113% in adults 18-34 (from 0.8/03), +100% in men 25-54 (from 1.2/03), +156% in men 18-49 (from 0.9/03), +267% in men 18-34 (from 0.6/02), even in adults 25-54, down -44% in households (from 4.1/08) and lost -2.33m viewers (from 6.12m, -38%).
CBS average from 9-11p vs. college football
M1834: 2.2 (#1 in the tp, 0.7 ahead of ABC's prelim football number, the closest competitor.)
M1849: 2.3 (#1 in the tp, 0.3 ahead of ABC's prelim football number.)
The M1834 rtg was #1 in the tp for all four half hours. At 9pm, the M1849 was a tenth behind ABC, but led the tp for the remaining half hours.
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