UFC Pay-Per View Buys for 2009
by Zak Woods on Dec 31, 2009 1:00 PM EST
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It is the last day of 2009 so WKR decided to pass along some data on Zuffa's 2009. Overall the organization held 13 pay-per view events, which is one more than last year. Below you can see all the estimate pay-per view buys for 2009.
UFC 93: 350,000 UFC 101: 850,000UFC 94: 920,000 UFC 102: 435,000
UFC 96: 350,000 UFC 103: 375,000
UFC 97: 650,000 UFC 104: 500,000
UFC 98: 635,000 UFC 106: 375,000
UFC 99: 365,000 UFC 107: 650,000
UFC 100: 1,600,000
Total pay-per view buys: 8,055,000
If all those buys were for $44.95 (some would be more expensive for HD) then the UFC pulled in over $362 million last year. Not too shabby.
[Updated: with new estimates from Dave Meltzer Note by Zak Woods, 02/16/10 3:28 PM EST ]
While there has been a lot of discussion over what constitutes "losing momentum" in the MMA community, Dave Meltzer lays out the facts: the UFC shattered PPV records in 2009.
"... doing an estimated 7,755,000 buys (and given most of the numbers are first estimates, and that the nature of domestic PPV is numbers will usually increase 8-12% from the original estimate, the number could very conceivably approach 8.5 million. Using the 7,755,000 figure, that would mean a $349 million PPV gross. The all-time record for a single company was set last year by UFC of an estimated $283 million. The all-time record for boxing was set in 2007 at $255 million, while the all-time record for pro wrestling was set by WWE in 2001 at $260 million.
What is most amazing about this is that if it wasn’t for extremely bad luck, that figure would have been significantly higher. Losing the Lesnar vs. Shane Carwin fight from UFC 106 cost the company 500,000 buys, and you could argue more. Losing Quinton Jackson vs. Rashad Evans from UFC 107 cost 300,000 buys, and perhaps more.
UFC 100, headlined by Brock Lesnar vs. Frank Mir, ended up as the fourth biggest PPV event in history, trailing only boxing matches with Oscar De La Hoya vs. Floyd Mayweather, Mike Tyson vs. Evander Holyfield and Tyson vs. Lennox Lewis. UFC topped the 500,000 mark six times in its 13 PPV shows of the year, the same number of times as last year."
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Where do these figures come from if the UFC doesn’t officially release them?
You got a mole on the inside?
Interesting… He says in his “Top MMA Stories of 2009” that the number are from cable industry estimates. I know how ratings are compiled for television but PPV seems like it would be harder to get an accurate estimate compared to regular cable shows. I know it unlikely but it would be interesting to see what the real numbers are.
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