Attendance at Nationwide Arena for UFC 96 was reported as 17,033 for an overall gate of $1.8 million. Compare that to the UFC's prior Columbus events and the results are mixed.

UFC 68 drew a crowd of over 19,000 for a a sum of over $3 million. UFC 82 had a smaller attendance of 16,431 but a larger gate of $2.2 million. 

The finaly tally of salaries and bonuses put the cost of UFC 96 at  $942,000. This of course does not include operating costs or taxes. 

There is currently no estimates of the PPV buys for UFC 96

Fighter Salaries

• Quinton Jackson: $325,000 (includes $100,000 win bonus) def. Keith Jardine: $55,000
• Shane Carwin: $32,000 (includes $16,000 win bonus) def. Gabriel Gonzaga: $60,000
• Matt Brown: $16,000 (includes $8,000 win bonus) def. Pete Sell: $12,000
• Matt Hamill: $40,000 (includes $20,000 win bonus) def. Mark Munoz: $12,000
• Gray Maynard: $20,000 (includes $10,000 win bonus) def. Jim Miller: $9,000
• Tamdan McCrory: $20,000 (includes $10,000 win bonus) def. Ryan Madigan: $3,000
• Kendall Grove: $44,000 (includes $22,000 win bonus) def. Jason Day: $5,000
• Jason Brilz: $10,000 (includes $5,000 win bonus) def. Tim Boetsch: $12,000
• Brandon Vera: $60,000 (includes $30,000 win bonus) def. Michael Patt: $5,000
• Shane Nelson: $16,000 (includes $8,000 win bonus) def. Aaron Riley: $6,000

Quinton Jackson, Keith Jardine each received $60,000 bonuses for 'Fight of the Night'. Matt Hamill also received a $60,000 bonus for 'Knockout of the Night'