Dana White's rant against journalist Loretta Hunt has now earned the ire of The Gay and Lesbian Alliance Against Defamation. 

GLAAD is demanding an apology. 

White's remarks cross a line - it's unacceptable for an industry professional at his level to trade in these kinds of defamatory, anti-gay slurs. White knows the impact of words. Early in the video, he instructs his fighters not to curse on television. And yet, later in the video he goes on to do exactly that. He is also aware of the impact that he has. The UFC's - and White's - primary audience is 18 - 34 year old men, and based on his own remarks about how editors can tell a story so the audience cares, he understands just how influential the words that he chooses can be for his audience.    

For those not familiar with GLAAD here is their mission statement

Our mission: The Gay & Lesbian Alliance Against Defamation (GLAAD) is dedicated to promoting and ensuring fair, accurate and inclusive representation of people and events in the media as a means of eliminating homophobia and discrimination based on gender identity and sexual orientation.