Earlier this week Zuffa unveiled a new WEC publicity tool. Dana White would be making video blogs for WEC 41, which occurs this Sunday on Versus. It appeared that Zuffa was ready to make a strong commitment to publicizing the fight card. 

Luke Thomas said this after the debut of the first Dana White WEC vlog, 

Very excited to see White add some of his muscle to promoting the WEC. I've had my issues with the vlogs, but perhaps I can amend my position slightly if he's going to be sharing the wealth, so to speak.

Now I felt this same kind of enthusiasm but after watching the first two vlogs they are really nothing more than a TUF 10, UFC 99 commercial. The only thing that involves the WEC is White constantly asking members of TUF 10 and UFC 99, "who is going to win Faber vs. Brown?" 

That wouldn't be that bad except for the fact that Jackson and Wanderlei didn't even know who was fighting. Not exactly an endearing message. 

It would be nice if these vlogs weren't UFC infomercials being sold as WEC promos. The appearance of Kimbo Slice at the end of the first one should leave little doubt that this isn't about the WEC but about the UFC.

Of course the UFC and the WEC are both owned by Zuffa and it is their prerogative to publicize in whatever manner they see fit. But it would be nice to treat WEC 41 as an actual card as oppose to a platform to announce the arrival of Kimbo Slice.