"Though White claims he's not trying to come off as a promoter (fail) or a lunatic (semi-fail), few if any businesses reach their full potential with a captain who dabbles in such overt promotion and/or semi-lunacy. The connection between the leader's oversized personality and the ultimate ceiling on the sport's growth might not be obvious or linear; but the reality is that a guy who would be so foolish as to publicly challenge Goliath to a slingshot-free cage match will, eventually, say, do, or fail to do something that will necessarily put a finite limit on the success of the endeavor."