Day three of MMA Media roundtable

Do we manipulate content in an attempt to generate pay views? Is this ethical? What does this mean for online journalism? These are the questions we try to answer at MMA Opinion. 

Zak Woods:

The manipulation of content is definitely a slippery slope. However the internet has created an environment that is dependent upon readership that is now quantifiable in a way newspapers never were. For instance just because my magazine has 100,000 subscribers doesn't mean that 100,000 people are reading my article. With the internet and the subsequent data tracking software we can quantifiably see how many visitors and views we are getting. In such an environment it becomes necessary to sell your product. In this case our interview or writing. However the acknowledgment of such an environment shouldn't give carte-blanche to write over-the-top and misleading headlines in the name of more viewer ship. That path will ultimately lead to the loss of credibility which is vital to be a good online source of information

The great discussion continues.