More on the Strikeforce vs. UFC 100 replay ratings
There were several other numbers that WKR needed to be pointed out in lieu of our previous comparison of the Strikeforce: Carano vs. Cyborg ratings versus UFC 100's ratings.
The UFC and Strikeforce have been down this path before. Earlier this year Strikeforce was preparing to hold their first event since picking up the pieces of ProElite and the UFC decided to counter the event with a replay of UFC 94. Comparing this data to the current data provides an excellent baseline to draw better conclusions.
The UFC 94 replay, which was intended to counter broadcast Strikeforce: Shamrock vs. Diaz, did 1.9 million total viewers. This means that the UFC 100 replay only did 100,000 more total viewers than their previous replay, which would indicate that there is a market saturation for UFC replay products around 2 million viewers. Does this mean that the UFC drew away viewers from Strikeforce, probably not.
Strikeforce: Carano vs. Cyborg held an average of 576,000 viewers with a peak of 856,000 viewers compare that to Strikeforce: Shamrock vs. Diaz which only did 364,000 viewers. That means Strikeforce grew their audience by 58%. If we compare the Shamrock vs. Diaz numbers to the peak viewers of Carano vs. Cyborg then Strikeforce's peak audience was 135% larger for their latest event. Again, indicating strong growth when compared to the UFC nominal increase in replay ratings of 5%.
Couple this comparison with the obvious differences in premium cable and regular cable and it is easy to conclude that Strikeforce: Carano vs. Cyborg was a success.
WKR will be adding this comparison to our previous post.
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thanks for writing an intelligent analysis of the rating numbers… it kills me when all these keyboard warriors are all of a sudden experts in not only the MMA business but in TV broadcast ratings.
clearly the rebroadcst and the showtime card were both success, which says alot to have many eyes are watching the sport.
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