“all just a media fabrication”
More like media foolishness and bloggers hyped up sensationalism.

1. Take one of two statements made by a fighter during an interview, re-interpret it, infer what you will from your life experiences, morals and values and then apply what you think Fighter A thinks or said about Fighter B.

2. Need to write a juicier story, you then get a rebuttal from Fighter B, who probably doesn’t think it is a big deal. Please keep in mind, already knowing Fighter B has answered the question possibly 2-3 times, even more interviewers will continue to ask the same exact question about this new found rivalry and heated exchange of words. Note, did you hear what Shogun recently said concerning Anderson Silva’s statement about his chances against Lyoto Machida. To Shogun it was not a big deal.

3. Now you have “a heated war of words” meme passed throughout the MMA blogosphere. It is entered in Wikipedia and questions concerning Fighter A and Fighter B’s relationship will continue to linger until you see a photo of the fighters in an event or after party on CombatLifestyle.com or some video on Youtube. Example: see Chuck Lidell & Tito Ortiz or Rampage and Rashad Evans cheese it up for TUF Season 10 promotional ads. Big Kool Aid smiles.
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You have Dana White saying ridiculous things like Shane Carwin hates Brock Lesnar based on Carwin’s reaction to UFC 100.

Media fabrication, foolishness, yeah that basically sums it up.