MMA Opinion's MMA Journalism rondtable tackles the issue of celebrity in yesterday's entry. 

Yesterday we discussed media bias, specifically when writers are affiliated or friends with specific gyms or fighters. But this goes the other way too-people might be hesitant to write positive things about fighters who don't carry themselves well. One could argue that they're protecting the integrity of the sport, but somebody's personality really doesn't have all that much to do with their fighting ability. Should it be kept separate?    

Zak Woods:

This is a great question as contemporary journalists often bemoan the tabloid-culture of new sports media. The reality is that sports are entertainment and much like the existence of entertainment journalists there are also entertainment tabloids. Sometimes people just want to read about Tony Romo and Jessica Simpson, other times they want to read about who is the best pound-for-pound fighter. It is a delicate balance to tread but they shouldn't necessarily be mutually exclusive

One of the things about personalities is that people like to read about it. Let me ask this question, how many of you watched the King Mo-Rampage videos?

I rest my case.