Australian MMA Media Coverage Improving?
Sherdog spoke to Marshall Zelaznik, the *takes deep breath* UFC Managing Director of International Development, about the UFC's upcoming expansion in Australia and how the media coverage is improving.
Sherdog.com: Have you experienced, or do you expect to encounter any difficulties with negative media coverage in Australia as we get closer to the show?
Zelaznik: I hope not. Early indication is that there won't be the knife fight that we saw in Germany. There's been more openness with the press over there. One article, right at the beginning, raised the usual pejorative argument, but now that same paper features a daily fighter blog. We have a very good deal with a free terrestrial partner to screen the event live, and we hope this event will take us to the next level.
Apparently Zelaznik missed out on a couple of articles. Like the one that compared the Octagon to an abattoir. Or the one report that lead by describing MMA as "human cockfighting."
Luckily, we have Elvis Sinosic regulating Down Under.
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I like the knife fight comparison, it gives him street cred.
Maybe there’s a regular Director of International Development, and this guys his boss =P
Pee-pee money is not an employment history.

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