SB Nation's Brent Brookhouse on 'On the DL'

Brent Brookhouse was a guest on On the DL with Dan Levy this morning to discuss some of the major stories in MMA today (Listen to it here). 

Levy was an outside voice for SB Nation's The Dana White Case Study: How Sports Fans Perceive the MMA Mastermind.

Before saying another word I'd be remiss not to state that Dana White is a very savvy businessman who capitalized on an entire nation's bloodthirst and, through hard work and back-room networking unlike anyone else in the industry has been able to do, turned MMA into a billion dollar brand.

But that doesn't mean he's not a jerk. Wait, I take that back. I've never met the guy. For all I know, he might be a very pleasant fellow, but he portrays himself in these online videos as such a bully it makes you wonder how the business ever got to be as successful as he's made it. Let's put it this way -- I don't know anyone who would watch the way Dana White acts in public and WANT the guy to succeed. And unlike the NBA or the NFL, Dana White isn't responsible for selling an entire sport...he's selling UFC, which is his specific take-it-or-leave-it version of a sport. Yet amazingly, UFC is the only truly transcendent brand in spite of, not because of, the way White treats people who cover it.

Listen to the whole interview, which begins at 11:46 and ends at 30:45.