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What happened to the UFC in the U.K.?

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Steve Cofield of Cage Writer attempted to answer that question while in Sydney (those damn colonial convicts!).

Cofield spoke to UFC U.K. chief Marshall Zelaznik, who says that the U.K. and Ireland may not get an event until the end of 2010.

"We're all motivated by the same things, to grow the sport. The way you grow it is by bringing events to other markets. In a perfect world, we'd be doing an event every weekend [in the U.K.]. That's not realistic, so we have to pick and choose."

"Everything's positive there [but] I think we need more fights. They're important for the market, for the media, for the fans. The fans understand it deep down. It's okay to want more. So we're going to try to deliver it."

What does our U.K. resident think about this?

Here is what I don't understand: Zelaznik says we have three television deals in the U.K. and the market is gagging for more fights. It will cost more to hold an event in Australia and yet they are going there before they come to my side of the pond again. In the spirit of one Mr Peter Griffin, "do you know what really grinds my gears?!" Dana White talks about developing the sport, developing the sport in my view means working on one market at a time instead of many at once, it spreads the organization thin and what happens then? Yes ladies and gentlemen it falls.  Whats next? whats next? WHATS NEXT?!

Did Chris just have an aneurysm?

It is ironic that when the UFC was routinely holding events in the U.K. --which were loaded with local talent-- most North American fans believed there was a serious talent gap between the U.K. fighters west of Prime Meridian. Now that the UFC is avoiding not holding an event in England, there is a British number one contender and another on the cusp of a title shot.

SBN coverage of UFC 110: Nogueira vs. Velasquez

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isn’t there enough talent over here to run some fight night cards

by davec84 on Feb 16, 2010 5:03 PM EST reply actions  

The other part of it (in conjunction with the above comment) is that UK events do not bring the PPV dollars that other events do.

As much as I understand the need to keep working the markets that are already starting to yield returns, the UFC needs to keep moving globally to keep expanding the brand and the product. UK fans are on board with the UFC now (and MMA in general) so you move to a new region where the fans aren’t quite sold on the product and give them a reason to follow…

by E. Spencer Kyte on Feb 16, 2010 5:47 PM EST reply actions  

I think they’re at the point now where they need to test as many markets as possible to see what they hold in both the fan and local media/cultural sense.

by asa on Feb 17, 2010 3:09 AM EST reply actions  

I figured this was going to occur for a variety of reasons. The UFC isnt avoiding the UK market, its just that they are put in a tough spot in terms of expanding and restarting certain markets (NJ and Boston and Abu Dhabi) later in the year.

The UK doesnt bring the revenue these shows do and with a major time difference to boot. Expect a UFN or a free PPV in the future.

by BobOBuilder on Feb 17, 2010 11:08 AM EST reply actions  

Why do people think a global company shouldn't be...global?

I don’t think the UFC is ignoring the UK, I agree with the other posters that it’s just trying to bring new markets into the mix and spread around the shows. I the UK got a little spoiled by being the only non-US market the UK made a real push for in recent years.

BobOBuilder’s point about revenue is a good one, Australia can be a US pay per view but the UK cards are free on Spike due to time differences.

Having lived there for 12 years it is an interesting nation in terms of their sporting mentality. The media pumps up every British hopefull in any sport to the point where they are expected to win regardless of their real chances. Ricky Hatton was a good recent example but their football (soccer) team is the best. They would say they are going to win the World Cup and then fail to even qualify. I’m sure Dan hardy will be the same, this time I bet they try and salvage something from the loss by bringing up Canada is part of the Commonwealth.

by Roll for Life on Feb 17, 2010 12:43 PM EST reply actions  

It aint good for us Brits that need to wait to see if we will even get an event in 2010. Remember its the UK division of the UFC that deals with all the international events. I is just sayin’

by Chris Shanks on Feb 17, 2010 5:58 PM EST reply actions  

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