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Ultimate Fighter Abu Dhabi?

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MMA Junkie passes along some comments from Dana White stating that the UFC is considering the Middle East (WKR is assuming they mean Abu Dhabi or the United Arab Emirates at large) as the first venue for an international Ultimate Fighter.

It is fairly easy to connect the dots between a partial sale of Zuffa to Flash Entertainment, a direct subsidiary of Abu Dhabi, and the possibility of a Middle Eastern themed season of The Ultimate Fighter.

Fightlinker has some words about the possibility of a Middle Eastern season of TUF.

It’s not that this doesn’t make any sense whatsoever – the UFC is now partially owned by a Middle Eastern country after all. But my problem is that’s the only reason it makes sense. Past that you could make much stronger business arguments for having a TUF UK, TUF Canada, TUF Australia, TUF Brazil, TUF Europe, TUF Mexico, or TUF ANYWHERE ELSE show.

WKR agrees with Fightlinker. Abu Dhabi may have a prestigious grappling tournament, but is there a natural talent pool for the UFC to draw from? While the region at large has some economic and population positives for future growth; would the UFC really be able to tap into the entire region by simply holding a reality television show in one Persian Gulf country?

Why not focus on Brazil instead?  The country has an immediate natural talent pool to draw from and a fantastic martial arts tradition. Couple that with Brazil's population, (close to 200 million) and the consumer power of a country whose GDP is in the top-ten in the world and it appears that Brazil is an ideal candidate for expansion. 

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i agree with u on brazil . I hope many countires will have there own version of the ultimate fighter, great diea

by #1 piggy on Feb 9, 2010 9:16 PM EST reply actions   0 recs

I am sure part of it is that the UFC is a very anglo product.

For instance, the Columbus MLS team has a growing hooligan group. Part of it is traditional “anglo” hooligan while part of it has a South American flare. While there is violence in both traditions there is also a difference in philosophy on how to react to a soccer game.

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by Zak Woods on Feb 9, 2010 10:00 PM EST up reply actions   0 recs

Lets try to have the foresight of the UFC for a moment.

UFC knows their uphill challenges of Brazil and Japan. Putting together a TUF for Canada makes little sense. There are a million reality shows in the States, but only one (successful) combat sport show. The Canadians are English speaking and can/do try out for the US version of TUF. To put this together for Brazil would mean it would be completely in Portuguese, obviously the same goes for Japan. As such, very unlikely to draw in an audience other than in those respective countries.
So why the Middle East/Abu Dhabi TUF? As many of you know, global businesses often refer to something called EMEA. This means Europe, Middle East and Africa. If you are a western company you probably take on EMEA as a totally different challenge than the Americas. There are far too many languages in EMEA; however the vast majority of business is done in English. So I would see that fighters from around EMEA will be trying out for this TUF, and that there will be quite a bit of English spoken, and subtitled. Fighters from Europe (France/Benelux/Scandinavia), Africa (Morocco, Iran, Turkey), and Asia (think Russia/Belarus when you see this, not necessarily just Japan) will be eager to jump at the chance to fight on television for the UFC. Fighters like Kampmann, Struve, Mousasi, Badr Hari are all fighters who would have benefited from TUF had one existed for them. The multicultural and primarily English speaking cast would vastly broaden the available viewership for such a TUF.
So first you get a partner with experience with successful expansion into EMEA. That part was completed with the Flash sale. Next you get an event in place and make it a spectacle, broadcasting it to 450 million people on television. That will be completed with UFC 112. Next you get the interest to continue to grow by producing content that isn’t so focused on the American market, and finds new talent for the UFC pool. I think we have a winner folks!

by Amsterdamage on Feb 10, 2010 8:39 AM EST reply actions   0 recs

How many MMA fighters have come out of the middle east? There’s quite a few Armenians, but I’m not sure that qualifies as the middle east. The only guy I can think of is Kamal Shalorus. The talent pool for this is going to be worse than ever.

by agentsmith on Feb 10, 2010 9:49 AM EST reply actions   0 recs

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