EA Sports MMA walk-through plus some fun videogame rhetoric

Thanks for everyone's patience while I get back in the groove from a weekend away. Apparently there was some controversy, which seems to be the norm around these parts.

Anywho, here is a walk-through of EA Sports MMA from E3.

One of the things that is absolutely fascinating about the rival games is witnessing the different language used to describe/sell each company's IP (plus the veiled shots at one another).

Josh Gross of SI.com has a good article where you can see the dichotomy first hand.

THQ you have 250 words.

"From our standpoint we have the UFC brand; everything kind of starts there and ends there," said Arturo Castro, brand manager for THQ's UFC Undisputed, which sold a staggering 3.5 million units of the 2009 version. "If you ask EA why they didn't call their game the Strikeforce League they'll probably tell you it's not a big enough promotion. What brand is bigger: the UFC in fighting or EA in sports? I guess time will tell on that one."

By not being hitching its title to a particular promotion, Moore believes EA Sports MMA, which hits shelves Oct. 19, was able to "do a lot more things than you currently can do in the UFC game that THQ has licensed. They have taken a license and made a game out of it. We've taken a sport. We're going to globalize it. We're going to digitize it. We're going to deliver it all around the world. We have an ability to look at the sport in a broader way than, quite frankly, simply having a licensing agreement with obviously a powerful part of the sport, to their credit. But with that power comes some restrictions, approvals and inability to do things that having your own intellectual property, as we do in EA Sports MMA, allows us to do. We've learned that lesson over the years."