Hopefully Marshall Zelaznik isn't teasing the U.K. Fans
When UFC 120 goes down in London in October this year it will have been 11 months since the last UFC event took place in the ole mother country. In fact Zuffa has been surprisingly quiet on the U.K. front as oppose to 2007 to 2009 when the promotion held seven fight cards (eight if you count the Dublin event).
Needless to say some U.K. fans are feeling forgotten as the UFC continues backpacking across the globe Eat, Pray, Love style. But fear not as UFC UK president, Marshall Zelaznik, has heard your concerns and will totally raise your expectations:
"My hope is that it will provide four to six guaranteed UFC events in the UK next year. We're hoping to hold one more European event [in addition to UFC 120] before the end of the year, and then we'll get these extra nights planned for next year.
"We'd like to come to Liverpool, Scotland, Newcastle, Birmingham, these places provide 10,000-seaters which will be great for Fight Nights."
Oh Zelaznik, you're such a naughty tease.
Six Fight Night cards seems a little high (only six will be put on here in the U.S. and that is if we count the two Versus' cards) unless Zuffa is planning to take a page out of M-1's book and started holding "Challenge" events for European talent.
Also, did anyone else catch how Marshall said "European event" by the end of the year. Earlier it was rumored that Zuffa was going to go back to Germany for UFC 122 but why did Zelaznik say European instead of Germany? CONSPIRACY!
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The answer to the UK slowdown is easy.
They were pushing hard for good ol Bisping (their UK posterboy) to help them push that market, and he was doing fine until those 2 losses to Dan’s right hand and Wandy slowed down his fast rise a bit.
come ooooon
What’s the phrase? You’re grasping at straws?
did the ufc use bisping for the uk push? Yes. They still are. Would theyactually stop pushing into a country because of a fighters loss? Hell no.
Its simple time/resource management. You need constant pressure to establish a market, once built that pressure was moved to other markets to be established. That’s all.
Even a broken clock is right two times a day.
by Chris Toffer on Jul 22, 2010 9:42 PM EDT via mobile up reply actions
What about a WEC event?
Dunno any other UK fighters other than Brad Pickett, but Zuffa should be able to pull it off.
And a boxing/combat sports loving country like Great Britain should be able to appreciate the awesomeness of the lighter weight classes…in theory.
People do not like to think. If one thinks, one must reach conclusions. Conclusions are not always pleasant.
- Helen Keller

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