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UFC Opens First UFC Gym in Concord, California
The desire to capture the attention of the mainstream, soften it's image through a focus on fitness and imprint their brand in the minds of hoi polloi is what UFC Gyms are all about. The San Francisco Gate has the story on the opening of the very first UFC Gym: "This was the natural evolution for...
The Origin of "UFC: Fight for the Troops"
The UFC has always been military-friendly, but it looks like Lorenzo has contacts in all walks of life: The organizations are working with the Department of Defense to help build the National Intrepid Center of Excellence, a research facility in Bethesda, Md., that will be dedicated to treating...
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